Seven Weeks Coffee
Partner Highlight:
Seven Weeks Coffee
For every bag of coffee sold, they donate 10% of profits to pregnancy care centers across the United States. Customers can often select which participating pregnancy center receives the donation tied to their order.
Seven Weeks Coffee is a faith-based, pro-life coffee company that donates a portion of every sale to pregnancy resource centers and organizations that support women facing unplanned pregnancies.
The company’s name comes from a significant developmental milestone in pregnancy: around seven weeks, a baby’s heartbeat can typically be detected by ultrasound. Their entire brand is built around combining everyday consumer purchases with direct financial support for the pro-life movement.
Brewing Hope One Cup at a Time
what they do
Seven Weeks Coffee sells:
- specialty coffee blends,
- subscriptions,
- merchandise,
- and gift products.
Their coffee is marketed as:
- ethically sourced,
- specialty-grade,
- small-batch roasted,
- and mission-driven.
Their Mission and Messaging
Their messaging strongly emphasizes:
- protecting unborn life,
- supporting mothers,
- mobilizing consumers around shared values,
- and creating sustainable funding streams for pregnancy centers.
A recurring theme throughout their branding is:
“Every cup saves lives.”
They frame ordinary coffee purchases as a way for consumers to actively support women and babies.
The company partners with pregnancy resource centers nationwide and highlights stories of mothers, babies, and organizations benefiting from donations.
Their model is designed to:
- generate recurring financial support,
- increase awareness of pregnancy centers,
- and build a consumer movement around life-affirming causes.